We create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. We develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc. We also design (or create) graphics to meet specific commercial or promotional needs, such as packaging, displays, logos, or imagery for print and digital uses including banner ads, social media posts, website graphics, magazine advertorials, etc. We use a variety of mediums to achieve artistic or decorative effects and often select the type, font, size, color, and line length of headlines, headings, and text. WE also decide how images and text work together in a specific layout.